The April issue of WIRED features a 3D lenticular cover wrap to promote the launch of Sky Q.

The only UK publication to run this lenticular wrap, it will appear on all subscriber copies of the magazine.

All copies of the April issue will also include a 4-page gatefold and an 8-page insert advertising Sky’s new seamless TV service.

A first for the magazine, and the biggest print investment for Sky in the UK, WIRED are the only UK partner to run the 3D advertisement.

Nick Sargent, Commercial Director of WIRED, said: “We are very proud to be working with Sky and to have been chosen as the only title in the UK to run this creative, proving that WIRED is the title of choice for interesting and innovative campaigns across all of our platforms with print remaining the heart of the WIRED brand.”