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Now creates unzippable cover for launch of Magic Mike XXL

  • Date:

    10 July 2015

Now creates unzippable cover for launch of Magic Mike XXL

Now readers are being given an exclusive peek at the stars of Magic Mike XXL thanks to a special ‘unzippable’ cover.

The Time Inc. UK title has joined forces with Warner Bros. Pictures UK to celebrate the release of the hotly-anticipated summer blockbuster.

Readers tear off a perforated strip to reveal a secret special edition cover.

The issue goes on sale on June 30 and will be promoted on and across the brand’s social media channels

Inside, there are 16 pages of content promoting the sequel to 2012’s Magic Mike, including an image gallery of behind-the-scenes pictures and an interview with the director, Gregory Jacobs.

In addition, the magazine includes some steamy pull-out posters of the cast; all the vital stats on the Magic Mike XXL men; a candid interview with Channing Tatum; and female cast style guides.

Caroline Millington, Editor of the Magic Mike XXL special, said: “As the most hotly-anticipated summer movie, Now readers will be thrilled to rip open our cover to see the hot cast underneath. There’s more flesh packed into the 16-special pages than on Miami Beach! You’re welcome!”

Holly Bishop, Account Director at Time Inc. UK Creative Media, added: “I am delighted to be working with Warner Bros. to promote the launch of this film. Creating the first mainstream UK magazine cover that can be ‘unzipped’ is tailor-made to this film and is a perfect example of the creativity and innovation that the Now commercial and editorial team strives to create for our clients.”