NME is expanding its student reach by partnering with TOPMAN for the fashion brand’s TOPMAN 24 tour campaign.
The tour will see a series of 24-hour music takeovers at five major UK cities take place throughout March.
It features a roster of DJs and bands performing at pop-up events in TOPMAN stores and local venues, which will be hosted by celebrity DJ and presenter Nick Grimshaw.
Acts to perform the exclusive live gigs confirmed so far include The Strypes and The Amazons, who will be backed by NME DJ sets.
Jason Griffiths, TOPMAN’s Marketing Director, said: “Music has always been at the heart of TOPMAN and TOPMAN 24 in association with NME continues to serve as a great platform to engage directly with our core student audience by introducing them to the latest in ground-breaking music and fashion.”
Matthew Chalkley, NME Brand Manager, added: “NME’s presence at universities continues to grow, with copies of the magazine available every week at over 40 universities during term time, distributed by students acting as brand ambassadors.
“Our partnership with TOPMAN, for this new series of music takeovers, is another exciting way we can bring brand new music experiences to this key – but notoriously hard to reach – audience.”
TOPMAN 24 will visit Cardiff, Birmingham, Liverpool, Leeds and Edinburgh between March 1 and 15 March.