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Magnetic Year in Review Contents

Magnetic Year in Review Contents

Introduction by Sue Todd

Introduction by Magnetic CEO Sue Todd 

Across the industry there are many individual tales of innovation, disciplined and smart business decision making, brilliant content creation and rewarding commercial partnerships that deliver some of the strongest ROI for brands…. Read more >

View from the top - CEO highlights of the year

View from the Top: Magazine CEOs Share Their Highlights

2016 has been a year of growth, innovation and outstanding creativity… Hear from leaders across the magazine industry as they tell us what grew the market this year. Read more >

A welcoming environment for new advertisers

A Welcoming Environment for New Advertisers

Despite a challenging advertising market, magazine media attracted a large number of new advertisers in the last year. More than 163 advertisers also increased their spend by £100,000 or more. Read more

Resilience, innovation and new launches in print

Resilience, Innovation and New Launches in Print

Organic growth, new distribution models, as well as a flurry of new launches this year, showed that consumers still have an appetite for the high quality, original curated content delivered by printed magazines. Read more >

A year of expanding reach and diversity

2016: A Year of Expanding Reach and Diversity

Magazine media continued to grow it’s footprint this year with a consumer-centric, platform-specific approach to creating high quality original content… Read more >

Millennials find purpose and pleasure in magazine media

Millennials Find Purpose and Pleasure in Magazine Media

The enduring allure of magazine media is quite evident in the latest NRS PADD data. At 78%, 18–24 year olds are more likely to engage with magazine media than any other age group. For Millennials as a group this figure is 77% – still a higher percentage than for any other age group. Read more >

Planners connect with magazine media at THE LAB

Planners Connect With Magazine Media at THE LAB

In May we launched THE LAB – a magazine media learning programme designed to create a 360-degree experience of the sector for up-and-coming agency planners. The Lab offered exclusive behind-the-scenes time with magazine media to understand the craft of developing compelling multi-platform content. Read more >

Enduring influence that spans platforms

Enduring Influence That Spans Platforms

Declining effectiveness and ad receptivity, media fragmentation and a proliferation of ways to communicate with consumers continue to present a major challenge for marketers. Influencer networks and algorithms appear to offer a helpful shortcut to navigate this territory, but how good are these tools at helping brands make meaningful connections with consumers? Read more >

Editor vs. Algorithm: The need for human connection

Editor vs. Algorithm: The Need for Human Connections 
Nick Southgate, Behavioural Economist

“I watched Claire Beale of Campaign interview Lorraine Candy of Elle at Magnetic’s annual Spark event. Beale asked Candy what role human editors had in an age of data and algorithms. Candy’s answer was simple – “We [Editors] are the walking algorithms”. Should we believe her?” Read more >

Magazine Media Moves the Metrics that Matter

Magazine Media Moves the Metrics That Matter

Launched at Spark and commissioned with Carat – Metrics That Matter – looks at the impact of the full range of magazine media assets across both print and digital, including display, advertorial and native solutions. Read more >