Hearst Magazines UK has been awarded the content publishing account for Jamie Oliver’s monthly food, travel and lifestyle title, Jamie magazine, winner of the International Consumer Media Brand of the Year at the 2015 PPA Awards. Jamie magazine will be the second title added to Hearst Made, Hearst’s content partnerships division, which is responsible for Good Living magazine, Asda’s customer magazine. This new deal will see Hearst produce all of the editorial content for the magazine and sell advertising across Jamie magazine, as well as jamieoliver.com.
Working alongside Jamie Oliver and his team, Hearst will draw upon its wealth of consumer insight and strategic expertise to build on the magazine’s success so far.
Judith Secombe, Group Publishing Director of Hearst Made, says: “The Jamie brand is globally recognised and a perfect fit for Hearst Made. Hearst has a strong track record of delivering engaging content and we look forward to using our consumer publishing know-how to further grow Jamie’s audience with a refreshed magazine and an increased distribution strategy.”
Claudia Rosencrantz, CEO Jamie Oliver Media Group, says: “Jamie magazine is an award winning, world class publication, which is loved by its readers all over the world. We’re delighted to partner with Hearst which has an outstanding portfolio of magazines and a track-record of nurturing strong editorial teams.”