Waller will have overall responsibility for Immediate’s entire commercial team, across Sales, Creative & Content, Social, AdTech, Planops, Commercial Data and Insight, and will report to Immediate Platforms CEO, Sean Cornwell.

Waller has until recently been Commercial Director of Immediate’s award-winning content studio Imagine, which she launched in 2016.

Sean Cornwell, CEO Immediate Platforms, says: “Cath is a passionate and energetic commercial leader, with excellent strategic and creative skills, and is hugely respected both within Immediate and the wider industry. She has a proven track record of building, developing, and motivating high performing teams across both digital and print. I really looking forward to working with Cath as we look to accelerate our commercial growth across multiple channels.”

Cath Waller says: “Everyone who knows me knows how passionate I am about the Immediate business, our brands and our people. It is therefore a privilege and pleasure to be given the opportunity to lead our talented and dedicated ads team on the next stage of our exciting journey, providing innovative solutions and best in class service to our client and agency partners.”

Following Cath’s appointment as MD of Advertising, Beth Shirazi, Partnerships Director, will lead the Imagine Partnerships team, working closely with Rob Hunt who takes on the role of Creative Partnerships Director, focusing on driving creative innovation across the team. Jonathan Bown, Commercial Content Director, will lead Immediate’s Imagine Studio, delivering all Immediate’s commercial content.