Health technology brand Philips takes over beauty testing lab to drive awareness of the Philips Lumea IPL 9000 Series.

The partnership will provide a bespoke site for Hearst UK to run in-depth testing of the Philips Lumea IPL 9000 Series, with the hair removal device put through its paces by Hearst UK’s Testing Team, editors and readers to demonstrate its efficiency at achieving smooth and healthy skin.

Content from the partnership will be amplified across three of Hearst UK’s leading brands – Women’s Health, Cosmopolitan and Good Housekeeping.

The takeover – titled ‘Self-Care Space with Philips and Cosmopolitan’ will see consumers enjoy a makeup masterclass and try out the Lumea IPL 9000 to experience the device first-hand.

Jane Wolfson, Chief Commercial Officer, Hearst UK, said: “Our trusted brand endorsements are proven to effectively drive retail sales, and we’re excited to partner with Philips on this branded beauty testing lab, which brings together the power of Hearst UK’s accreditation business, three of our iconic brands and the Philips Lumea IPL 9000 Series.”

Chloé Fallon, Beauty Consumer Marketing Manager for Philips, said: ‘At Philips we’re always looking at innovative ways to achieve our mission of helping people to enjoy life by living well. Which is why we’re so excited to be partnering with Hearst UK, launching the first ever brand takeover of Hearst UK’s iconic testing institute in London and hosting our ‘Self-Care Space’ consumer event.’