GQ Dads on GQ.co.uk, whose launch coincides with this weekend’s Fathers Day, is designed for the 20% of GQ readers with children, and targets ‘hapless new dads’ and fashion-conscious fathers.

“Fatherhood is the one thing that truly makes a man of us. But it’s also one of the hardest, most universe-shattering things you’ll ever do. GQ Dads is our way of making the experience a bit easier, a bit funnier, a bit smarter and a bit more stylish”, commented Dylan Jones, Editor of British GQ.

Upcoming features will include: Britain’s most stylish dads; a test of how newborn-friendly our favourite high-performance cars really are; and a series of travel guides for those brave enough to take the kids on tour. Plus The Unmumsy Mum, aka Sarah Turner, solves all those parental problems as GQ.co.uk’s new Dad’s agony aunt.

GQ has a brand reach of over 2.8 million with GQ.co.uk having over 1.9 million unique users (Google Analytics Jan-Mar 2016).