Time Inc. UK announce the inaugural Cycling Weekly Awards will take place in December 2018.
As the UK’s third most popular sport, cycling is now part and parcel of everyday life for millions of people up and down the country. After 126 years of constant publication, Cycling Weekly remains at the heart of Britain’s cycling scene.
With a reach of over 5,000,000 cyclists a month through print, online, social and events, the Cycling Weekly brand in all its guises retains its unique and coveted position. Meanwhile, the growing and ever diversifying market merits a first class awards event recognising and celebrating the best people, products, riders and racers in UK road cycling.
The Awards will combine Cycling Weekly’s Editor’s Choice Awards, which acknowledge the products that have taken the market by storm, and the crowning of the coveted British Rider of the Year title. The ceremony will not only recognise and reward the best British riders but will also celebrate the people who make the sport happen. The Cycling Weekly Award winners will be chosen by an expert judging panel comprising of the Cycling Weekly team and names from the world of cycling, as well as by reader vote. This will make these awards the most relevant and all-encompassing in the cycling scene.
Simon Richardson, editor of Cycling Weekly, says: “You only have to look through previous winners of our coveted British Rider of the Year title to realise what a who’s who of cycling it is. I can’t wait to expand this out to more categories and to celebrate the winners in style.”
Sean Igoe, head of the cycling commercial team, added: “I’m absolutely delighted and in announcing this launch, a lot of hard work has already happened behind-the-scenes to make sure this is the biggest awards ever seen in the world of cycling.
“Road cycling has seen huge growth and it’s an amazing sport to be involved with for so many reasons. I’ve always been amazed that there’s never been a beautiful ceremony to celebrate road cycling until now. The awards will be streamed live globally, we’re genuinely excited and we have some very big brands from outside the cycling market wanting to talk to us. I look forward to speaking to the market to discuss potential partnerships.”
*The Cycling Weekly Awards ceremony will be held at 8 Northumberland Avenue