Bauer Media, has launched the MOJO Innovators podcast with Jaguar as its commercial launch partner to promote the relaunched Jaguar XE.
MOJO Innovators, from the team behind the monthly music magazine Mojo, is the latest addition to Bauer Media’s portfolio of digital audio products.
In this brand-new weekly podcast series MOJO’s Jenny Bulley and her guests will discuss the artists who changed music forever – the singers, songwriters, bands, producers, movers, shakers and epoch makers who mapped wild new trajectories in sound.
Commenting on the partnership, Abby Carvosso, Group Managing Director Bauer Media Advertising said: “Digital audio offers very targeted advertising solutions, with deep engagement and great effectiveness. MOJO Innovators is an example of how we are growing distribution opportunities for our magazine brands. Jaguar are reaching an influential, male, creative audience with this partnership, wrapped up in highly engaging and relevant content within a trusted music brand environment”.
Robert Herd, Head of Jaguar Communications from Jaguar added: “This partnership enables us to position the New Jaguar XE in a creative and engaging way in a brand-safe environment”.
In the first MOJO Innovators episode, Jenny is joined by MOJO editor John Mulvey and Senior Associate Editor Andrew Male to discuss The Beach Boys’ leader and sonic pioneer, Brian Wilson.
In the coming weeks the MOJO team will explore the ground-breaking genius of other innovators, including David Bowie, Kate Bush, Aretha Franklin, and many more.
The podcast activity forms part of a multi-platform campaign running from 6th June to 21st July brokered by THESTORYLAB which includes advertorial in the August issue of MOJO, on sale 24 June, as well as a specially commissioned online advertorial collaboration with tech influencer Tom Honeyands, AKA The Tech Chap.