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Why being different still makes a difference

How magazines are the most cost effective channel for building brands


Magnetic has published new research in collaboration with Millward Brown – Why Being Different Still Makes a Difference.

The research looks at how best to achieve growth for brands, with findings showing that whilst saliency does lead to growth, on average brands which boost salience grow twice as much by being meaningful and different as well. These important metrics are also more likely to drive price premium – an objective not impacted by saliency.

Read our full report and download the 21-slide deck. Supporting case studies for leading brands Clarks, Very and Sony demonstrate how magazine media can supercharge brand growth.

Photos from the morning can be found here - thanks to all who attended.