WINNER – Magnetic Spotlight Awards 2017 for Best Use of Digital
“We loved this campaign – it was simple but delivered what we wanted: to prove that there is something for everyone on Not On The High Street. We were thrilled and saw significant uplift in sales and basket size from these audiences. We’ve subsequently worked with Hearst on Mother’s Day and Father’s Day too!”
Hannah Webley-Smith, Customer Director, Not On The High Street
Not On The High Street wanted consumers to better understand the breadth of their offering and broaden the appeal to a more varied customer base to drive sales over Christmas.
‘Gift Like An Editor’ was developed as an umbrella concept which saw the editors of Country Living, ELLE, Esquire, Harper’s Bazaar and Red each curate the most relevant Not On The High Street gifts for their distinct audiences.
The campaign featured bespoke ad display units and original content across each of the brands’ websites, encapsulating a carefully selected edit of Not On The High Street product, that was photographed by Hearst in their content studio.
- 100% increase in shopper basket size
- £358k revenue from ‘gift like an editor’ product sales
- 231,871 page views
- Over-delivered on KPI by 16%
- 2.5 million social users reached