This series of ads grabbed our attention as great examples of how to use the print format to great creative effect. The use of the fold to bring the excersises to life makes the ads really impactful.
Online pilot will launch in November 2026 ahead of the official international launch of the full collection in February 2027
Prima invited its readers to support Little Woollens, a volunteer-run knitting shop inside Liverpool Women’s University Hospital, which raises money