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Spotlight panel: Maisie McCabe, Lucie Cave, Becky Hardman, Lotte Jeffs

On Tuesday 18th July, Soho’s Vinyl Factory was transformed into an interactive exhibition as Magnetic launched Spotlight - an initiative designed to shine a light on an exclusive selection of the most creative, effective and collaborative ad campaigns featured in magazine media.

Working in partnership with Bauer, Dennis, Haymarket, Hearst, Immediate Media, Time Inc. and Shortlist, the first Spotlight event was designed to inspire agencies and advertisers by showcasing the innovative opportunities available to brands working with magazine media from the last 12 months.

Spotlight breaks down the campaigns into 11 distinct categories, including Best Branded Content, Best Use of Digital and the Best Media Owner Collaboration of the year and the work in these categories demonstrated the ability not only to create meaningful conversations, but achieve significant and demonstrable results and engagement metrics.

On the night we were joined on stage by Campaign's deputy editor Maisie McCabe, who chatted about successful partnerships with Client of the Year - Very's Becky Hardman, along with Lotte Jeffs of Elle and Lucie Cave of heat brands.

Full details of the campaigns can be seen below and pictures from the evening can be viewed here.

CLIENT OF THE YEAR: VERY

Agency: Dentsu Aegis, Vizeum UK
Magazine media: Elle, Cosmo, Look, heat
Publisher: Bauer, Hearst, Time Inc.

Client of the Year - Very.co.uk

NEWCOMER TO MAGAZINES: FITBIT

Agency: Zenith
Magazine media: Men's Fitness, Women's Fitness, Alphr, Coach
Publisher: Dennis

FitBit

MULTI-PLATFORM DELIVERY: SEAT ATECA

Agency: PHD
Magazine media: What Car, Autocar
Publisher: Haymarket

MULTI-PLATFORM DELIVERY - HAYMARKET FOR SEAT

MEDIA OWNER COLLABORATION: MATALAN

Agency: client direct/Electric
Magazine media: Look, Now, Woman, Marie Claire
Publisher: Time Inc.

Matalan

MOST EFFECTIVE DATA DRIVEN CAMPAIGN: AUDEMARS PIGUET

Agency: client direct
Magazine media: Esquire
Publisher: Hearst

MOST EFFECTIVE DATA DRIVEN CAMPAIGN FOR AUDEMARS PIGUET

BRAND ALCHEMY: UNIVERSITY OF READING

Agency: client direct
Magazine media: NME
Publisher: Time Inc.

BRAND ALCHEMY - UNIVERSITY OF READING

BEST USE OF VIDEO: HEINZ

Agency: OMD
Magazine media: BBC Good Food
Publisher: Immediate Media

BEST USE OF VIDEO - IMMEDIATE FOR HEINZ

BEST USE OF DIGITAL: NOT ON THE HIGH STREET

Agency: client direct
Magazine media: Red, Elle, Bazaar, Esquire, Country Living
Publisher: Hearst

BEST USE OF DIGITAL - NOT ON THE HIGH STREET

BEST USE OF LIVE: CHAMBORD

Agency: SMV
Magazine media: Stylist
Publisher: Shortlist Media

cHAMBORD

BRANDED CONTENT: OFFICE

Agency: client direct
Magazine media: Grazia
Publisher: Bauer

BRANDED CONTENT - OFFICE

STRATEGIC ALLIANCE OF THE YEAR: HP

Agency: M2M and PHD
Magazine media: PC Pro
Publisher: Dennis

Dennis and HP

Speakers

Maisie McCabe

Campaign

View biography

Becky Hardman

Shop Direct

View biography

Julian Linley

Entertainment Expert Consultant

View biography

Simon Cook

Lions Festivals

View biography

Sue Todd

Magnetic

View biography

Lotte Jeffs

Ogilvy & Mather

View biography

Lucie Cave

Bauer Media

View biography

Nikki Lindman

Bartle Bogle Hegarty London

View biography

Jamie Toward

Karmarama

View biography

PAST EVENTS

November 2018 | Spark 2018 | Bloomsbury Ballroom, London

September 2018 | Home Truths | The Hospital Club, London

June 2018 | Spotlight Awards 2018 | The Vinyl Factory, London

May 2018 | Media 360 | The Grand, Brighton

May 2018 |The PPA Festival| Tobacco Dock, London

March 2018 | AdWeek Europe | London

February 2018 | Motors Breakfast | Kings Place, London

February 2018 | Spark North | King St Townhouse, Manchester

November 2017 | Solving the Context Crisis | Soho Hotel

October 2017 | FIPP World Congress | Tobacco Dock, London

September 2017 | Spark | 8 Northumberland Avenue, London

July 2017 | SPOTLIGHT |The Vinyl Factory, Soho

June 2017 | Country Homes & Interiors Summer Show | Islington

May 2017 | The Lab | Clerkenwell Green

May 2017| Digital Content Summit | Royal Garden Hotel, London

May 2017 | Media 360 | The Grand, Brighton

May 2017 | ACI’s Publishers Summit | London

May 2017 | The PPA Festival | Tobacco Dock

April 2017 | Cosmopolitan's Self Made Summit | London

March 2017 | Ad Week Europe | Picturehouse Central

March 2017 |The Glamour Beauty Festival | The Saatchi Gallery

February 2017 |Digital Media Strategies | Kings Place, London

February 2017 | Prolific North Live | Manchester

February 2017 | The Fragrance Foundation | The Hamyard Hotel, London

January 2017 | Fashion & Beauty Breakfast:The New Influencer Ecosystem

December 2016 | The evolving business of magazine media

November 2016 | The Media Business Course | Grand Hotel, Brighton

November 2016 | MPA & Become Business Lunch Series | Manchester

November 2016 | ISBA Effectiveness Week Satellite session | London

September 2016 | Spark | 8 Northumberland Avenue, London

June 2016 | The Lab - a unique and immersive magazine media workshop

May 2016 | Why being different still makes a difference

Spark North - March 10

The Fragrance Foundation - February 2016

AA Media Business Course - November 2015