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Why being different still makes a difference - May 2016

breakfast medium.jpg

Why being different still makes a difference

Magnetic hosted a breakfast on the 20th of May at the Charlotte Street Hotel, and shared some new insight and a fresh perspective on what helps brands build long term value, and the role that being different plays in achieving growth. See deck top right of this page. 

Has ‘being different’ really been superseded by what Byron Sharp calls ‘brand distinctiveness’, and what does the latest data tell us about channel contributions against key brand objectives?

We elicited the help of Millward Brown and some leading media commentators to present the insight and help provide some answers.

Magnetic is interested in helping planners and clients better understand the role that evolving magazine brands play in supporting modern marketing communication challenges.

To read the full white paper report click here.

Photos from the morning are here.

 

Speakers

Sue Todd

Magnetic

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Jon Tickner

Time Inc. UK

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Russell Parsons

Marketing Week

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Graham Page

Millward Brown Neuroscience

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Tom Darlington

Goodstuff Communications

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Ella Dolphin

Hearst UK

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Steve Stokes

Duke

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