Why being different still makes a difference
Magnetic hosted a breakfast on the 20th of May at the Charlotte Street Hotel, and shared some new insight and a fresh perspective on what helps brands build long term value, and the role that being different plays in achieving growth. See deck top right of this page.
Has ‘being different’ really been superseded by what Byron Sharp calls ‘brand distinctiveness’, and what does the latest data tell us about channel contributions against key brand objectives?
We elicited the help of Millward Brown and some leading media commentators to present the insight and help provide some answers.
Magnetic is interested in helping planners and clients better understand the role that evolving magazine brands play in supporting modern marketing communication challenges.
To read the full white paper report click here.
Photos from the morning are here.
PPA Festival 2019
March 2019 | Spark North 2019 | HOME Manchester
November 2018 | Spark 2018 | Bloomsbury Ballroom, London
September 2018 | Home Truths | The Hospital Club, London
June 2018 | Spotlight Awards 2018 | The Vinyl Factory, London
May 2018 | Media 360 | The Grand, Brighton
May 2018 |The PPA Festival| Tobacco Dock, London
March 2018 | AdWeek Europe | London
February 2018 | Motors Breakfast | Kings Place, London
February 2018 | Spark North | King St Townhouse, Manchester
November 2017 | Solving the Context Crisis | Soho Hotel
October 2017 | FIPP World Congress | Tobacco Dock, London
September 2017 | Spark | 8 Northumberland Avenue, London
July 2017 | SPOTLIGHT |The Vinyl Factory, Soho
June 2017 | Country Homes & Interiors Summer Show | Islington
May 2017 | The Lab | Clerkenwell Green
May 2017| Digital Content Summit | Royal Garden Hotel, London
May 2017 | Media 360 | The Grand, Brighton
May 2017 | ACI’s Publishers Summit | London
May 2017 | The PPA Festival | Tobacco Dock
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