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Financial fortunes: changing attitudes to spending and saving post-lockdown

As we move cautiously to almost touching distance of the lifting the last pandemic restrictions, how is consumer behaviour changing? 
Are we desperate to loosen the purse strings or are we swopping shopping for investments?
How can brands get the attention of key audiences either way, in a market that is likely to be highly competitive? 

In partnership with Kantar, Magnetic takes a look at the changing attitudes to spending and saving.

Are there new opportunities for advertisers, and how can brands activate demand and build better long-term relationships as we move forward? 

Join us on June 23, 11.30am-12.30pm to hear:

  • Brand new insight from Kantar on consumer spending plans
  • The Roaring 20s: Prepare for the post-pandemic boom. We get a look at the economic year ahead from those in the know – Money Week editor Merryn Somerset Webb and John Stepek, author and executive editor at Money Week
  • Opportunities for advertisers: magazine publishers highlight recent partnerships that helped brands get the attention of their customers, including NatWest, Huggies, Philips and the FSCS.

Register here.

Speakers

Merryn Somerset Webb

Merryn Somerset Webb

Editor-In-Chief
MoneyWeek

Merryn Somerset Webb

Editor-In-Chief
MoneyWeek

Merryn Somerset Webb is Editor in chief of Moneyweek magazine and a Financial Times columnist. She is also a regular TV and radio columnist on financial matters and a non executive director of two listed investment trusts.

John Stepek

John Stepek

Executive Editor
MoneyWeek

John Stepek

Executive Editor
MoneyWeek

Laura Chase

Laura Chase

Head of Create Development
Hearst

Laura Chase

Head of Create Development
Hearst

Laura is the Head of Create Development at Hearst.  Her remit is to oversee the corporate Create strategy as well as support and develop the growing Create team.

Laura joined Hearst UK in June 2007 having just graduated from Lancaster University.  With over 15 years’ experience, Laura has held a number of senior roles at Hearst.  She ran the Partnerships team across the Young Women’s group for 6 years, growing creative solutions revenue on Cosmopolitan by 43% during her tenure.  More recently, Laura ran the Group M Create team – securing partnership deals from the likes of Adidas, DFS, Ann Summers and Tetley.

In her current role, Laura has spearheaded Hearst’s corporate Purpose offering as well as developing high profile commercial propositions including Project Body Love and Hearst’s new sustainability initiative – Getting Greener.

Jonathan Kitchen

Jonathan Kitchen

Revenue Officer
Dennis Publishing

Jonathan Kitchen

Revenue Officer
Dennis Publishing

Jonathan heads up the advertising revenue strategy for Dennis across all platforms and brands.

Across the last 4 years he has run the full commercial offering at Jungle Creations, Brave Bison and LADbible Group, developing and building both significant growth in revenue and building a market leading team. Prior to that he launched and ran Adnostic- an agency that allowed advertisers to create fully interactive ads that can run across multi-platform apps, in addition to managing creative and content solution strategy and production for Dennis Publishing.

Across his full 20 years media experience he has run multiple cross-platform sales teams and worked across new innovative launches in the digital space including setting and executing strategy for apps, and building successful partnerships with brands in the print, digital and social space.

Mary Lumley

Mary Lumley

Senior Insight Executive
Kantar

Mary Lumley

Senior Insight Executive
Kantar

Alongside studying for an MA in Public Relations & Society, Mary works within Kantar’s Media Division as a Senior Insight Executive where she works with both brands and media owners including Facebook, TikTok and the BBC. Mary is fascinated with the symbiotic relationship between power, communication and society and, when not watching the latest Netflix series, can be found at her local Thai boxing gym.

https://www.linkedin.com/in/mary-lumley-04a596148/

Anna Sampson

Anna Sampson

Insight & Strategy Director
Magnetic

Anna Sampson

Insight & Strategy Director
Magnetic

An insight practitioner with sixteen years’ experience spanning start-ups to big agencies, Anna started out as a research executive at Carat before moving onto Rise Communications and then MediaCom.

She now fronts the insight narrative for Magnetic and prides herself on telling compelling stories with all sorts of research, data and evidence. Anna believes insight starts with curiosity but really delivers when it is successfully applied and observation matches up with opportunity.

@annasampson7

Lucie Cave

Lucie Cave

Chief Content Officer
Bauer Media

Lucie Cave

Chief Content Officer
Bauer Media

Lucie is an award-winning editor and journalist with over 12 years’ experience in the media industry. As Editorial Director for heat, Lucie has grown the iconic title to become a multi-platform brand spanning radio, online and print. As Creative Editorial Director for Bauer Media, she uses audience insight and instinct to drive client solutions across leading brands including Grazia, Empire, Kiss and Absolute Radio and she is the driving force behind Bauer Media’s mental health campaign wheresyourheadat.org.

Not just an innovative and talented journalist, Lucie is also an experienced broadcaster. Her first on-screen presenting was on youth channel Trouble and since then has presented and produced for 4music and heatworld.com, as well as hosting her own heat radio show. She is a sought-after media pundit and a regular showbiz correspondent – with slots on This Morning, and NTA’s and E! to name a few.

She is famed for her range of exploits – all in the name of heat – such as becoming Simon Cowell’s most diminutive bodyguard for the day, appearing in The Only Way is Essex and co-writing an Episode of Hollyoaks. Lucie is also the ghostwriter behind several Sunday Times best-selling autobiographies including Joey Essex’s ‘being reel’ and Charlotte Crosby’s ‘me me me’ and Dani Dyer’s ‘What Would Dani do?’. She is also an influencer in her own right with over 47K followers on social media.

Lauren Holleyoake

Lauren Holleyoake

Publisher
Grazia

Lauren Holleyoake

Publisher
Grazia

Lauren Holleyoake is the Publisher of Grazia and launched The Debrief – Bauer Media’s first digital only brand targeting 20-something females – in February 2014.

Lauren has been instrumental in the success of the award winning digital brand The Debrief which now reaches over a million Millennials every month. She also led the development of marketing-leading innovations on Grazia including the launch of the shoppable Grazia app and the influential ‘Mind the Pay Gap’ campaign which helped change the law, paving the way for equal pay for women in the UK.

Jonathan Bown

Jonathan Bown

Commercial Content Director, Imagine
Immediate Media

Jonathan Bown

Commercial Content Director, Imagine
Immediate Media

Jonathan is responsible for the delivery of all Immediate Media’s partnership campaigns by Imagine, IM’s award-winning creative content studio. He works with salespeople and editors to ensure the strategies and content Imagine produces are relevant for Immediate’s scaled, passion-led audiences while delivering on client objectives.

He spent the first 20 years of his career in editorial, working as a writer and then editor across some of the UK’s best-known print and digital magazine brands, including Smash Hits!, Heat, ELLE and OK!. In 2016 Jonathan became Head of Commercial Content at Express Newspapers, before joining Immediate in 2018.

Jonathan’s focus is on building a best-in-class content studio in Imagine, delivering great content and a superb all-round client experience.

Sue Todd

Sue Todd

CEO
Magnetic

Sue Todd

CEO
Magnetic

Passion: Singing, cycling, podcasts
Email: sue@magnetic.media
Twitter: @suetodd2
LinkedIn: Sue’s Profile 

Financial fortunes: changing attitudes to spending and saving post-lockdown

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