Time Out partners with FREENOW to launch podcast series
The companies have collaborated to create a bespoke multi-platform campaign spanning social, digital features, and CRM to compliment Time Out’s new Love Thy Neighbourhood podcast.
Häagen-Dazs announced as headline sponsor of Time Out Movies on the River
Movies on the River is a new cinema experience where guests can enjoy a sunset cruise along the Thames – passing by iconic London landmarks whilst enjoying their favourite Häagen-Dazs flavours, before watching a classic film on a big screen.
Good Housekeeping Live returns for second year with Dyson as headline sponsor
The event will take place in a brand-new venue, the prestigious 116 Pall Mall in central London, from the 10th – 11th November.
Werther’s Original partner with Immediate Media for exclusive campaign
Confectionery brand Werther’s Original and Immediate Media have announced a multi-platform campaign aimed at inspiring Immediate’s audience of home cooks to sample the Werther’s Original collection through a series of bespoke recipes and content. Titled A Little Piece of Warmth, the campaign sees highly targeted digital display and social amplification across Immediate brands including BBC […]
Brands should shift media spend back to the centre of trust
Advertisers have both a business rationale and ethical imperative to invest in news and magazine brands – especially as AI looms large. This article was written by Gideon Spanier and originally appeared in Campaign. A young media agency strategist from Initiative asked a good question at a recent, internal event, called “New Journalism: Democracy in […]
Making a Positive Difference: Media for All partners with Hearst for upcoming event
Join Media for All (MEFA) and Hearst UK to discover how to make a difference whilst moving away from tokenism.
Immediate Media Co appoints Sean Cornwell as CEO and Tom Bureau as Chairman
Both will take up their new roles from Thursday 1 June.
British Vogue releases first ever Braille issue
Produced in collaboration with leading sight loss charity, the Royal National Institute of Blind People (RNIB), the May edition is the first in a year-long campaign where all issues of British Vogue will be available in audio and Braille formats.
Stuart Forrest joins Bauer Media Group as Global SEO Director for Publishing
Forrest will commence his new role on 12 June 2023 and joins from Future, bringing valuable experience in technical SEO, audience trends, data provision, and paid performance marketing across digital channels.
BMW partners with GQ for GQ Heroes event in July
Speakers confirmed for the luxury summit include Chris Hemsworth, Jennifer Coolidge, Bryan Cranston, Will Poulter, Bella Ramsay, Yasmin Finney, Raye and Munroe Bergdorf.
Prima partners with The Works to launch craft kit range
Hearst UK, has partnered with family-friendly value retailer, The Works, on a bespoke range of Prima branded craft products. The collection consists of unique kits designed to inspire crafting in both adults and children, offering designs that are easy-to-follow, and produced with the environment in mind. Everything is included in the craft kit boxes and […]
P&O Cruises partners with RadioTimes.com for digital takeover
Cruise ship brand takes over all of Immediate’s digital inventory on 16th March. Immediate Media Co announces its largest ever one day commercial partnership, with P&O Cruises for the launch of its new ship, Arvia. The digital takeover will drive traffic to a dedicated page on RadioTimes.com where a live appointment-to-view YouTube event will take […]