Hearst UK, has partnered with family-friendly value retailer, The Works, on a bespoke range of Prima branded craft products. The collection consists of unique kits designed to inspire crafting in both adults and children, offering designs that are easy-to-follow, and produced with the environment in mind.

Everything is included in the craft kit boxes and the range is split into two key sections: ‘Adult Kits’ and ‘Make With Me Kits’.

Jo Checkley, Editor-in-Chief of Prima, said: “We’re incredibly excited to be launching a collection of branded products with The Works. Prima is well known for its crafting inspiration, and we’re lucky to have some of the most creative and engaged readers. This bespoke range aims to capture the brand’s spirit and encourage everyone—from young children to busy adults—to find the joy in creating something beautiful.”

Sharon Douglas, Chief Brand Officer, Lifestyle, Homes and Weeklies, at Hearst UK said: “At Hearst UK, we’re always looking for ways to bring our brands to life in new and exciting ways. We know that people regularly come to Prima for craft inspiration, and so, it made complete sense to partner with The Works on a range that brings together the whole family.”

Nina Findley, Commercial Director at The Works added: “The Works customers and Prima readers share a passion for crafting and creativity, which is what makes this such an exciting partnership. We’ve seen a huge resurgence of interest in crafting in recent years, coupled with growing consumer demand for products that are both sustainable and affordable – this new range ticks all the boxes. We hope that these products inspire both new and existing customers to get creative, helps to grow our shared community of crafters and encourages families to spend quality time together, making their lives more fulfilled in the process.”

The brand-new, bespoke collection has been created exclusively for The Works and is now available online and across its 525 stores.