The Q factor: Why advertisers should look to trusted editorial content to deliver quality
Amanda Wigginton, audience strategy and insight specialist, takes a look at a new piece of research from PPA Magnetic – ‘Craving Conversion: from content to cart’, where quality editorial is clearly shown as having a direct role in discovering products, and inspiring people to purchase. In physics the ‘Q Factor’ is often used in terms […]
Immediate and Bauer partner with Utiq
Utiq, the European AdTech company offering Telco-powered infrastructure, announces its first publisher partnerships for its UK launch. These launch partnerships will enable better marketing performance and ROI in the premium open internet. Brand and agencies will have access to scaled, deterministic addressability and measurement of human audiences across all environments – including non-targetable browsers, without […]
Magnetic recommends: The Week Unwrapped
Each month Magnetic highlights a podcast from one of our members, shares what its all about, and who listens to it.
The ELLE Style Awards returns with Topshop as headline partner
As ELLE UK continues to celebrate its 40th anniversary, the brand has announced the return of the ELLE Style Awards with Topshop as headline partner.
Future and Immediate sign data partnership with Ocado Ads
Immediate and Future are amongst several publishers who have announced a move into retail media with Ocado Ads and Permutive partnership.
UK advertising trade bodies launch LHF awareness drive
The campaign signposts key resources, including FAQs and online training, to help the industry comply with the restrictions from 1 October 2025.
PAMCo announces Barb collaboration
The shared data collection partnership between PAMCo, the joint industry currency for published media brands, and Barb follows a successful pilot in 2024. PAMCo has also retained Ipsos as its audience measurement partner for the next two years.
Immediate’s Cath Waller appointed as chair of PPA Magnetic
The newly created role reinforces PPA Magnetic’s commitment to championing trusted editorial brands and their influence in today’s media landscape.
Bauer Media to Acquire Clear Channel Europe
Deal to strengthen Bauer’s digital credentials and market offering
Lidl partners with Immediate as first sponsor of the Good Food App
The collaboration – brokered by OMD – sees a special Lidl Christmas section created for the Good Food app, with exclusive holiday recipes crafted by the in-house Good Food team. It also features bespoke marketing ads showcasing Lidl’s holiday creative. Cath Waller, MD Advertising, Immediate commented, “We are delighted to welcome Lidl GB as the […]
FIIT partner with Women’s Health UK and Men’s Health UK
Women’s Health and Men’s Health have announced an exciting partnership with the UK’s No.1 rated fitness app, FIIT, which will see members of both market-leading brands receiving thousands of new workout videos through their apps.
Katie Vanneck-Smith, Hearst UK CEO appointed as PPA Chair
Hearst UK’s CEO, Katie Vanneck-Smith has been appointed by the Board of Directors, and will take up the position in January 2025, following the three-year tenure of Harmsworth Media Chair, Nina Wright.