Magnetic recommends: The Week Unwrapped
Each month Magnetic highlights a podcast from one of our members, shares what it’s all about, and who listens to it.
What’s it about?
Have you missed the biggest news of the week? Olly Mann and three of The Week’s writers and editors decide which under-reported stories will have the biggest long-term consequences. Join Felicity Capon, Harriet Marsden and Jamie Timson to learn about three stories you won’t hear on other news podcasts – but will remember in years to come.
Compelling USP — tone of voice, editorial integrity, exclusive guests:
We’ve appeared in The Mail on Sunday and Wired’s ‘best podcast’ lists and won ‘Podcast of the Year’ at the PPA Awards, with the judges describing it as “professional, entertaining, informative, with a quirky approach and an excellent example of a brand extension.” The show has also twice won ‘Best News and Current Affairs’ at the Publisher Podcasting Awards.
Occasionally we welcome special guests, who have included Dr Adam Rutherford, Edith Bowman, Iain Dale and Bassem Youssef.
Who listens / watches? Audience demographic:
Our biggest age demographic is 28-34, with 30% of the audience, followed by about 20% each in the 23-27 and 35-44 bands. We have slightly more women than men in our audience.
Who partners / sponsors? Recent sponsors or partners name check:
Sponsors have included American Express, Barclays, Microsoft, Lombard Asset Finance, and the World Land Trust
Who presents: Presenter and columnist, Olly Mann.
Frequency: Weekly.
Listen to the most recent episode here.
For more information, contact holden.frith@futurenet.com