Utiq, the European AdTech company offering Telco-powered infrastructure, announces its first publisher partnerships for its UK launch.

These launch partnerships will enable better marketing performance and ROI in the premium open internet.

Brand and agencies will have access to scaled, deterministic addressability and measurement of human audiences across all environments – including non-targetable browsers, without the need for third-party cookies, fingerprinting or other probabilistic techniques.

Nathaniel Francis, Digital Revenue Operations Director, Bauer Media commented: “Ensuring addressability across multiple sites and browsers is crucial for us to truly engage with and monetise our audiences. Utiq will empower our first-party strategy by providing a scalable, privacy-compliant solution that enables us to connect with users in the way we envision – all while giving consumers full control over their data.”

Mario Lamaa, MD, Data & Revenue Operations, Immediate added: “We believe Utiq’s unique proposition will provide strong support to enhancing addressability in an ecosystem which is increasingly challenged. By leveraging telco-powered identifiers and transparent consent, Utiq can provide our advertisers with robust, scalable targeting within our trusted environments. We look forward to seeing how Utiq can be instrumental in supporting these outcomes.”

As Utiq continues to expand across Europe, the UK launch partners reflect the company’s commitment to working with top-tier publishers who prioritise privacy, data security, and first-party strategy. Utiq’s unique solution helps publishers unlock the full value of their audiences while maintaining user trust and embracing the highest privacy standards.

With Utiq’s Telco-powered infrastructure, each publisher can gain access to scalable audience addressability while respecting user consent and delivering measurable ROI.

Sara Vincent, Managing Director at Utiq UK said: “Our publisher partnerships in the UK mark a significant achievement in our mission to provide a responsible, privacy-first addressability solution to the market. The backing of leading publishers like Bauer Media, Immediate, and Netmums reinforces the value of Utiq’s approach, providing them with the ability to better leverage and monetise their first-party data.”