The newly created role reinforces PPA Magnetic’s commitment to championing trusted editorial brands and their influence in today’s media landscape.

Waller, who has been a driving force behind Immediate’s commercial success, will work alongside Sajeeda Merali, PPA CEO, to highlight the unique power of trusted media. 

Cath Waller, Chair of PPA Magnetic and MD, Advertising at Immediate, said: “I’m honoured to take on this role as the first Chair of PPA Magnetic. Our trusted editorial brands play a vital role in society whilst delivering a unique combination of highly engaged audiences, deep connections, relevance, and measurable results for advertisers. As a collective, we have an exciting opportunity to further demonstrate the multi-platform scale, influence and effectiveness of our brands in today’s dynamic media landscape. I look forward to working with the PPA Magnetic team and the wider industry to drive this agenda forward.” 

Sajeeda Merali, CEO of PPA and PPA Magnetic, added: “Cath’s appointment as our first Chair marks a significant moment for PPA Magnetic. Her deep expertise, commercial acumen, and passion for advertising and media make her the perfect person to help drive our strategic direction. Working with other publishers, we will continue to reinforce the power of trusted editorial brands across all platforms and showcase the value they bring to advertisers looking to connect with engaged audiences.” 

PPA Magnetic represents the UK’s most iconic editorial brands, bringing together publishers to provide insight, research, and thought leadership that helps advertisers harness the power of trusted media. With Waller’s appointment, the organisation is set to strengthen its position as the leading voice for the sector in the advertising industry.