Samsung Galaxy S25 / Future Optic AI visibility campaign
45% uplift in purchase consideration across the UK, France, and Spain Samsung partnered with Future to ensure the Galaxy S25 featured prominently in the growing number of consumer conversations happening on AI platforms such as ChatGPT and Google AI Overviews. The campaign used Future Optic, Future’s proprietary AI visibility solution, to translate the authority of its specialist […]
Grazia announces new Editor
Bauer Media has appointed Frances Hedges as Editor of Grazia from October 2026
Immediate research links a joyful mindset to advocacy and spend
Immediate has published new research showing that joyful audiences, are 11 times more likely to recommend a product and close to five times more likely to spend on the things they love.
Beano partners with TGJones to give away free copies of the comic
Beano has partnered with TGJones to launch an exclusive issue which will be available for free in all stores between Thursday 16 and Thursday 23 July.
Ads we like: June 2026
As it heats up, we’ve rounded up 10 ads from trusted editorial brands that caught our eye. From ice-cold drinks to delicious food, these campaigns have us dreaming of summer. 1. Boots Agency: EsssenceMediacomSource: Closer 2. Vodafone Agency: Carat LondonSource: Stylist 3. Silent Pool Agency: UnknownSource: Vogue 4. Hublot Agency: Spark FoundrySource: GQ 5. Waitrose Agency: OMD GroupSource: Stylist 6. Sainsburys Agency: PHDSource: Good Housekeeping 7. Filippo Berrio Agency: Mediaplus […]
How a bespoke content series delivered award-winning results for Sky x Netflix
Radio Times, working with Publicis, partnered with Sky and Netflix to support the launch of the Sky Essential TV bundle and the exclusive premiere of The Thursday Murder Club film. The campaign ran across print, digital, and social, using Radio Times’ editorial platform as the canvas for a commercially driven but editorially led storytelling experience. Awareness of the […]
Why trusted editorial brands matter in a responsible digital world
With social media back in the news, Amanda Wigginton, strategy & insight consultant, reflects on why trust, context and accountability are increasingly important considerations for advertisers. Last week’s announcement that social media platforms will face restrictions for under-16s has reignited debate about the role digital platforms play in shaping the online experience, and who should be responsible […]
Hello! and Limited Space launch new bespoke digital content channel
Hello! Magazine has announced a collaboration with Digital Out-Of-Home advertising company Limited Space to broadcast premium, editorially-led content across UK shopping centres via its digital network. The partnership will deliver Hello!’s world of celebrity, fashion, health, culture and entrepreneurial stories directly to shopping centre visitors, transforming high-dwell moments into engaging touchpoints that align with wider […]
Bauer Media Group announces changes to its UK Publishing Leadership Team
Bauer Media Group has announced that joint Publishing UK Co-CEOs, Helen Morris and Steve Prentice are stepping down from their roles and will leave the business on 30 June 2026. Morris and Prentice feel that now is a natural moment to hand over to new leadership to implement the strategy and lead the next phase of success. Amrit Baidwan, currently General […]
Why Joy Matters: What Immediate’s Joy Test means for Trusted Editorial Brands
New research from Immediate and the University of Sussex makes a compelling, evidence-based case for the emotional power of passion-led publishing. PPA Magnetic’s insight manager Gareth Jones takes a look at what it means for advertisers.
Immediate appoints new Performance Marketing & Acquisitions Director
Immediate have announced Charles Cox as Performance Marketing & Acquisitions Director. Cox joins from Mindvalley, the personal growth platform, where he held a senior marketing leadership role. He has previously led performance marketing at Experian and held leadership positions across a range of wellness brands. In his new role, Cox will oversee top-of-funnel marketing, with Immediate’s […]
BBC Gardeners’ World Magazine reveals top three standout gardens in best-of-the-best competition
The awards are partnered with online gardening retailer, Crocus. Nadine Mitschunas from Oxfordshire, Pam Woodall from Dorset and Jo & Andi Butler from Shropshire named finalists BBC Gardeners’ World Magazine has announced the top three gardens in a special Best‑of‑the‑Best edition of its Garden of the Year Awards, marking the competition’s 10th anniversary. The awards are […]