Immediate launches IX: a dedicated experiential agency
Led by Director of Experiential, Rob Hunt, IX launches to meet the growing demand for authentic, real-world experiences by connecting consumer facing brands with passionate live audiences. IX offers a full-service ecosystem, distinguishing it from traditional experiential shops, leveraging Immediate’s live consumer events, and creative partnership expertise. Rob Hunt, Director of Experiential, Immediate, says: “Experiential works […]
Hearst UK announces new Chief Commercial Officer
Alex Unitt has been appointed Chief Commercial Officer at Hearst UK. The newly created role marks a key milestone in the business’s growth strategy, bringing its commercial functions under a single leadership for the first time.
Magazine publishers launch Atria
New premium marketplace gives advertisers easy access to quality audiences and trusted editorial brands.
Men’s Health UK and Ben Shephard join forces for podcast launch
Recent Men’s Health cover star Ben Shephard will co-host new podcast, Built For Life, with Men’s Health UK’s Director of Fitness, Andrew Tracey. The podcast is geared to help men of all ages with practical science, training and mental wellbeing. Launching on Thursday 22 January, Built For Life will welcome industry leading experts like Michelin-star chef Tom Aikens, […]
Ads we like: January 2026
As we kick off 2026, we’ve selected nine ads from trusted editorial brands that caught our attention. From striking visuals to smart executions, advertising anything from bagels to boots, see how brands are using mags to stand out. 1. Rolex Building on Rolex’s ‘Reach for the Crown’ documentary series, this ad unites elite athletes, artists, […]
PPA Magnetic to host session at Media Week Live 2026
Campaign’s Media Week Live returns on Wednesday 28 January at 1 Wimpole Street, London. Designed for media planners and buyers looking to explore the trends and ideas shaping the media industry’s future, the event connects industry talent with today’s media leaders. Joined by guests from Stylist, Immediate and Pepper, PPA Magnetic brings deep audience understanding […]
Media Matters: why trust is a brand’s best friend
How two agencies have found that partnering clients with trusted editorial brands can be a reliable and effective route to success. In recent years, the idea of trust and of finding something, or someone, able to rise above the constant demands of the attention economy, has become something of a holy grail. Trusted editorial brands […]
Country Walking kicks off annual Walk1000Miles challenge
The February issue launches the challenge to walk 1000 miles in 2026, with special supplement and progress tracker. Founded 11 years ago, Country Walking’s Walk1000Miles challenge is for anyone of any age, fitness level and experience – it’s free to join, fun and flexible. The challenge is: walk 1,000 miles in a year, the equivalent […]
Stylist appoints new Managing Director
Founding Editor, Lisa Smosarski, steps into expanded leadership role to drive subscriptions, brand partnerships and purpose-led innovation. Smosarski will now take full leadership responsibility, previously held by Ella Dolphin who became Deputy CEO of DC Thomson last April. Under Smosarski’s editorial leadership, Stylist has evolved into a multi-platform powerhouse, pioneering digital transformation and laying the […]
Immediate appoints Jon Restall as Director of Trading and Clients
In the newly created role, Restall will have responsibility for Immediate’s Entertainment and Food and Wellness clients and strategy, in addition to overseeing Immediate’s agency trading agreements. Restall joins Immediate’s Advertising Leadership Team, reporting to Cath Waller, Immediate’s Managing Director of Advertising, working closely with Immediate’s agency and partnership sales teams and brand publishers. With over twenty years of senior-level […]
Highlights & insights – Katie Vanneck Smith, Hearst UK
Katie Vanneck Smith, CEO, Hearst UK, celebrates the wins from 2025 and sets her sights on the year ahead. Looking back on the past year, what have been some of the standout moments or achievements for your business? 2025 has been a year of innovation and growth, with Hearst UK now reaching almost 17 million […]
Highlights & insights – Rob Biagioni, Time Out
Rob Biagioni, CEO of Time Out Media, shares the successes of the last 12 months and hints at what’s ahead. Looking back on the past year, what have been some of the standout moments or achievements for your business? The media and publishing industry once again has gone through many changes which we all have […]