Vogue Values announces partnership with Samsung
British Vogue has announced Samsung as a headline partner of Vogue Values, its purpose-driven platform focused on driving cultural and industry change across four core pillars: sustainability, women’s health and wellness, equitable access to creativity, and representation across the fashion industry. Samsung joins founding partners eBay and Nike, marking a significant expansion of Vogue Values’ […]
Condé Nast appoints new Global Editorial Director of GQ
Condé Nast has named Adam Baidawi as Global Editorial Director of GQ.
Atria: why the rules of advertising with trusted editorial brands just changed
Cath Waller, Managing Director, Advertising at Immediate and Chair of PPA Magnetic shares how Atria can deliver easy access to quality audiences Let’s be honest: for a long time, buying premium digital advertising at scale has been a bit of a headache. If you’re an agency or a brand, you know the trade-off. You want the trust […]
Ads we like: February 2026
Our top picks of ads this Feburary.
Immediate announces newly created role: Portfolio Managing Director
Immediate have appointed Tamar Riley as Portfolio Managing Director.
Immediate launches new experiential agency
Led by Director of Experiential, Rob Hunt, IX is designed to meet the growing demand for authentic, real-world experiences by connecting consumer facing brands with passionate live audiences. IX offers a full-service ecosystem, distinguishing it from traditional experiential shops, leveraging Immediate’s live consumer events, and creative partnership expertise. Rob Hunt, Director of Experiential, Immediate, says: “Experiential […]
Hearst UK announces new Chief Commercial Officer
Alex Unitt has been appointed Chief Commercial Officer at Hearst UK. The newly created role marks a key milestone in the business’s growth strategy, bringing its commercial functions under a single leadership for the first time.
Magazine publishers launch Atria
New premium marketplace gives advertisers easy access to quality audiences and trusted editorial brands.
Men’s Health UK and Ben Shephard join forces for podcast launch
Recent Men’s Health cover star Ben Shephard will co-host new podcast, Built For Life, with Men’s Health UK’s Director of Fitness, Andrew Tracey. The podcast is geared to help men of all ages with practical science, training and mental wellbeing. Launching on Thursday 22 January, Built For Life will welcome industry leading experts like Michelin-star chef Tom Aikens, […]
Ads we like: January 2026
As we kick off 2026, we’ve selected nine ads from trusted editorial brands that caught our attention. From striking visuals to smart executions, advertising anything from bagels to boots, see how brands are using mags to stand out. 1. Rolex Building on Rolex’s ‘Reach for the Crown’ documentary series, this ad unites elite athletes, artists, […]
PPA Magnetic to host session at Media Week Live 2026
Campaign’s Media Week Live returns on Wednesday 28 January at 1 Wimpole Street, London. Designed for media planners and buyers looking to explore the trends and ideas shaping the media industry’s future, the event connects industry talent with today’s media leaders. Joined by guests from Stylist, Immediate and Pepper, PPA Magnetic brings deep audience understanding […]
Media Matters: why trust is a brand’s best friend
This article first appeared in Campaign. How two agencies have found that partnering clients with trusted editorial brands can be a reliable and effective route to success. In recent years, the idea of trust and of finding something, or someone, able to rise above the constant demands of the attention economy, has become something of […]