45% uplift in purchase consideration across the UK, France, and Spain

Samsung partnered with Future to ensure the Galaxy S25 featured prominently in the growing number of consumer conversations happening on AI platforms such as ChatGPT and Google AI Overviews. The campaign used Future Optic, Future’s proprietary AI visibility solution, to translate the authority of its specialist technology brands into measurable business impact for Samsung. 

The Challenge 

Consumers are increasingly turning to AI platforms for instant answers, trusted recommendations and buying advice, with discovery shifting from keywords and clicks to conversations, what Future terms the Answer Economy. For Samsung, the challenge was ensuring the Galaxy S25 was part of those conversations and increasing its visibility across the questions and prompts that shape product consideration. Traditional search metrics offered limited insight into how a brand was actually being recommended in this environment, so Samsung needed a way to understand whether Future’s authority across AI platforms could translate into real commercial results. 

The Plan / Execution 

Future developed an AI-first content strategy for Samsung across its trusted technology brands, led by TechRadar, creating authoritative editorial designed to answer the questions consumers were increasingly asking AI. The focus was on producing expert content that reflected how people naturally seek recommendations, comparisons and buying advice in AI environments. Throughout the campaign, Future Optic monitored Samsung’s visibility across platforms including ChatGPT, Google AI Overviews and Perplexity, tracking citations, share of voice and performance against non-brand prompts. These insights allowed continuous optimisation, strengthening Samsung’s presence in the conversations increasingly influencing consumer decision-making. 

The Results 

  • Generated more than 20,000 AI citations across leading platforms in four months 
  • Delivered a 45% uplift in purchase consideration across the UK, France and Spain 
  • Increased visibility for non-brand prompts by 33% for the Galaxy S25 Ultra 
  • Delivered 749,676 page views during the campaign 
  • The campaign has since been renewed, reinforcing AI discoverability as part of Samsung’s ongoing media strategy