Immediate have announced Charles Cox as Performance Marketing & Acquisitions Director.
Cox joins from Mindvalley, the personal growth platform, where he held a senior marketing leadership role. He has previously led performance marketing at Experian and held leadership positions across a range of wellness brands.
In his new role, Cox will oversee top-of-funnel marketing, with Immediate’s Subscriptions Acquisitions, and Performance Marketing teams reporting to him. His focus will be on optimising Immediate’s owned and paid marketing channels and effectively segmenting audiences to accelerate growth.
Immediate have seen significant growth in subscriptions across brands like Radio Times, Good Food, HistoryExtra, and Nutracheck.
Jess Burney, Managing Director, Customer Marketing & Subscriptions, who Cox will be reporting to, says “I’m delighted to welcome Charles to Immediate. He brings a wealth of experience in digital performance marketing and customer acquisition for subscriptions, within matrix organisations. He joins at an exciting time, as we have ambitious plans to accelerate growth, building on the strong foundations we’ve laid across our marketing, data and subscriptions capabilities.”
Charles Cox adds: “Immediate has built something really impressive with a sophisticated subscriptions business, supporting a portfolio of iconic brands. I’m looking forward to working with the team to drive growth across our marketing channels and help reach even more people with the content they love.”
