PAMCo, the joint industry currency for published media brands, has today released data that includes Barb’s Establishment Survey for the first time. Following a successful pilot last year, the...
Gareth Jones, PPA Magnetic Data & Insight Manager takes a look at the power of trusted editorial brands and how they connect with diverse and engaged audiences Trusted editorial...
Amanda Wigginton, audience strategy and insight specialist, stresses the importance of trusted brands, quality editorial and credible measurement, and the value of putting return on quality at the centre...
Why did PAMCo change methodology in 2025?Having followed an ‘online-first’ approach since 2020 as a result of Covid restrictions, PAMCo has been looking to evolve the measurement of published...
The Challenge Stylist’s 2023 “This is 30” white paper revealed a significant gap between women’s expectations for adulthood and their reality, showing that traditional societal milestones often felt unattainable....
Hearst UK has launched Made Club, a new membership proposition where ‘makers’ can meet, share, and inspire. Powered by Prima, and supported by other Hearst UK Women’s Lifestyle titles,...
