Showcasing Boots’ Spring beauty collection, the tactile print feature appears as a bound-in 3D pop-up within the April/May issue of HELLO! Fashion – which is on sale now.
The campaign has been planned and executed by EssenceMediacom, and includes additional elements, including TV, video on demand, social, YouTube, and out-of-home.
Running from March to May 2026, the creative concept centres on creating a multi-dimensional beauty environment, allowing readers to discover the breadth of Boots’ offering.
Katrina Phan, Publishing and Audio Account Manager, EssenceMediacom commented: “We wanted to capture the exciting world of Boots’ Spring beauty collection and truly showcase its extensive range – an ambition traditional placements and formats simply couldn’t capture the essence of – we needed to think beyond the conventional.
To unleash the full spirit of ‘Make More Room for Beauty,’ we’ve partnered with HELLO! to pioneer a 3D pop-up experience in HELLO! Fashion – a true media first. This isn’t just print; it’s an invitation to interact, to physically unfold and explore a multi-dimensional world of beauty with Boots.”
Tamsyn Spires, Chief Revenue Officer and Publisher, HELLO! said: “This activation for Boots demonstrates how premium print environments continue to provide opportunities for brands to create immersive and tactile experiences that extend beyond standard advertising formats. By using this eye-catching 3D pop-up format within Hello! Fashion, we’ve been able to bring the Make More Room for Beauty platform to life.”
