Hearst UK has announced a new House Beautiful licensing partnership with Worktop Express on a range of laminate and compact laminate worktops.
Combining House Beautiful’s focus on trusted, accessible style with the product expertise of Worktop Express, the collaboration delivers a collection of worktops that are functional, stylish and designed for modern living.
The launch will be supported by an integrated marketing campaign across House Beautiful’s brand ecosystem.
Torri Mundell, Editor of House Beautiful, said: “House Beautiful is a passion brand for the home-obsessed. By combining Worktop Express’s craftsmanship with House Beautiful’s style authority, we’ve developed a range that blends on-trend aesthetics with practical living.”
Claire Taylor, Commercial Director at Worktop Express, added: “The partnership with House Beautiful brings together two complementary strengths: our deep product expertise and their exceptional insight into home design trends and audience preferences. By working together, we’re able to deliver a collection that reflects what today’s homeowners are looking for.”
The range is available online here.
