Spark North took place at HOME Manchester on Wednesday 13th March. Thank you to everyone that joined us.
All content can be downloaded and extra information from the sessions is below. Check out pictures from the morning below.
The morning agenda covered:
Oliver Feldwick ‘The Distraction Economy’
The Distraction Economy – Oliver Feldwick, head of innovation at The&Partnership gave us his thought provoking view on why attention has become such a precious commodity to advertisers.
The following link for ‘The Distraction Economy‘ includes a write-up for the individual slides. The full deck can be downloaded from the download section.
Pay Attention – PHD’s Jon Kershaw and Magnetic’s Anna Sampson introduced the key findings from Attention Please, a new insight study into the importance of quality attention.
For more information visit our insight page: ‘Attention Please’
The full ‘Pay Attention’ insight and pillars presented by Anna Sampson can be found at payattention.media
‘Passion Pound’ Douglas McCabe, Enders AnalysisThe Passion Pound – Douglas McCabe of Enders Analysis shared their work into the Passion Pound, a white paper looking at the changing role of identity in driving behaviour and how it impacts marketing effectiveness.
The panel session with Chris McKay, Rhoda Parry, Jon Kershaw and Sue Todd
The morning closed with a panel session including Chris McKay from Hillarys, Rhoda Parry from TI Media and Jon Kershaw, PHD Media as they discussed the implication of quality attention for clients. Moderated by Magnetic CEO Sue Todd.
If you weren’t able to join us and would like to find out more about any of the insight, please get in touch at spark@magnetic.media