Emma is Head of Client Data Science at Starcount, responsible for the team that delivers all bespoke client projects.
After graduating with a Masters in Mathematics, Emma joined leading customer science company dunnhumby where she created standardised clickstream solutions which now form part of joint business plans between Tesco and FMCG suppliers.
Her career in Data Science has spanned sectors from FMCG and Fashion to Finance and TV, with a particular expertise in using different data sources (transactional, social, digital CRM, viewing, qualitative) to understand audiences and consumers.
At Starcount, Emma is currently developing an audience-centric influencer identification service, working primarily with Fashion clients such as Jack Wills.