Carla Faria, Director of Content, The Foundry, Time Inc. UK Carla returned to Time Inc. UK as director of content for The Foundry in February 2016. She has been working with brands for more than 15 years to help solve marketing challenges and gain new consumers, using audience insight, strategic thinking and creativity. She’s worked with brands in sectors as diverse as pharmaceuticals, automotive, tech, retail and fashion and across multiple platforms.
Carla joined Say Media in 2012 in the client-facing role of director of solutions (UK), in which she heads up the solutions team and develops innovative content solutions in response to sophisticated digital briefs from global brands. During her time at Say she has also headed up content solutions for Canadian market.
Before joining Say Media, she was Head of Creative Media for the upmarket women’s division of Time Inc. UK (then IPC Media). During her time there, she was one of the key players behind Time Inc. UK’s Procter & Gamble Olympics partnership, ‘The Champion Mums Foundation’.
Before Time Inc. UK, Carla was part of Telegraph Media Group’s cross media advertising team Telegraph Create, where she worked with a variety of global brands including Chrysler. Prior to that, she was part of the creative solutions team at Condé Nast’s GQ.