Anna joined Maxus in June 2015 as Managing Director for the UK. She had spent 3 years previously within GroupM at MEC, where she set up and ran the Northern European arm of PRIMUS, a sub-agency dedicated to the Johnson and Johnson portfolio.
Anna has worked in the Media industry for nearly 20 years, having graduated with a Marketing Degree from Lancaster University’s Business School.
After earning her media-buying stripes in the TV teams at Zenith and Carat, she developed her career in Planning and Strategy, and was appointed to Carat’s Management Board in 2011.
During 14 years at Carat, she worked primarily with FMCG businesses including Diageo, Danone, and Cadbury, as well as Entertainment and Leisure clients such as Disney and Adidas. She won a number of Media awards on Diageo, including a Cannes Lions, and also engineered a new Planning Process which was globally adopted.
Anna joined MEC as a Managing Partner in 2012, running Lloyds Banking Group account for the UK. After the agency successfully pitched for and won the Johnson and Johnson business at the end of 2012, Anna was tasked with setting up the new sub-agency, GroupM PRIMUS, for the Northern European region, a team that grew to over 50 people in 6 markets. The team won MEC’s Team of the Year in 2014 in recognition of the transformational relationship that had been built with J&J, during which time their comms process, way of working and media implementation was transformed.
Anna lives in Hertfordshire with her husband, and two sons, Freddie and Harry.