Date: 29 September 2016 News + ViewsViews Can an algorithm match what an editor does? As Facebook’s move to use algorithms backfires, Campaign’s Gurjit Degun asks if they can ever replace the human editor.
News + ViewsViews Can an algorithm match what an editor does? As Facebook’s move to use algorithms backfires, Campaign’s Gurjit Degun asks if they can ever replace the human editor.
News + ViewsViews We must be passionate about our consumers’ passions This article originally appeared on Mediatel here Passions matter to consumers and tapping into them delivers better outcomes for media owners and advertisers, writes Duncan Tickell, CRO at Immediate...
News + ViewsViews The Cookie Crumbles: Attention 2021 Faris Yakob, author of ‘Paid Attention’ looks at how we successfully balance the needs of brands, media companies and people to recalibrate the advertising ecosystem.