The New Influencer Ecosystem
Award winning research exploring the role of magazine brands in The New Influencer Ecosystem and the expertise they achieve for brands
Accelerate: How magazine brands influence motor purchasing
The Accelerate study looks at the role of magazine brands in today’s automotive customer journey
Women drivers: a missed opportunity for motors brands
Insight from Hearst and Magnetic shows that motor brands may be missing an opportunity with female audiences by focusing ads on predominantly male titles
Home Truths
A study reappraising the role of magazine brands in the home interiors and technology path to purchase
Barb and PAMCo announce test for shared data collection
Barb and PAMCo will run a beta-stage trial of shared data collection in October 2024, to be carried out by mutual data-collection partner Ipsos.
Unlocking the power of magazine media: engaging audiences with impact
Andy Williams, Chief Revenue Officer, DC Thomson shares some case studies where the brands truly connected with their target audience through multi-platform magazine media.
Peter Houston: The Rainbow Connection
Peter Houston, co-host of Media Voices podcast and publisher of The Grub Street Journal looks at why consumers give magazine publishers their money (and you should too).
New Editor-in-Chief of Good Housekeeping UK revealed
The former Deputy Editor of The Daily Telegraph and launch Editor of British Grazia will lead from 23 September.
Bauer Media appoints Canopy Media for advertising inserts
From this month onwards, all responsibility for inserts – including loose, bound-in, and tip-on – for Bauer Media’s entire UK portfolio of publishing brands will be outsourced to Canopy.
Brands should shift media spend back to the centre of trust
Advertisers have both a business rationale and ethical imperative to invest in news and magazine brands – especially as AI looms large. This article was written by Gideon Spanier and originally appeared in Campaign. A young media agency strategist from Initiative asked a good question at a recent, internal event, called “New Journalism: Democracy in […]
Cost of Living Crisis: quality still matters
As consumer spending habits change and the cost of living challenges impact us all in different ways, we asked publishers about their audiences and how it’s affecting them. What matters to consumers and how can magazine media help advertisers engage potential customers? Here Peter Stevens, Head of Commercial Insight at Bauer shares key findings from their […]
Industry leaders support mass participation of All In Census
The All In Census – the UK advertising industry’s largest inclusion survey, which aims to build a workplace where everyone feels they belong, returns on 15 March. Every individual working in the UK’s advertising and marketing services industry is encouraged to stop the clock, take 15 minutes and Have Your Say. All responses are anonymous, […]