Home Truths
A study reappraising the role of magazine brands in the home interiors and technology path to purchase
Planning Beyond Reach
Insight from Kantar and Magnetic that looks at the importance of attention, relevance and trust
Retaining relevance for brand growth
Magnetic worked with Kantar and PHD to look at what it takes to maintain brand relevance in the challenging market conditions caused by Covid-19
Pay Attention!
Award winning study looking at why attention matters and the role magazines play in the modern marketing mix
Attention Please
In an evolving media landscape we explore what’s happening to consumer attention