Range Rover
A stylish car deserves some stylish brands
Lexus NX
This ad for the Lexus NX plug-in hybrid made us think of summer road trips.
Lexus: LBX Hybrid
This made us google the actual car.
Media Matters: why magazine media works for… automotive
Four media planners and one automotive marketer discuss their magazine media strategies
Range Rover
Big car, big house, big dog – we’ll take all three please.
Mercedes AMG
This stood out amongst all the new gadgetry and tech in the latest WIRED. Book a test drive? Don’t mind if we do.
MG Cyberster
Dear Santa…
Gyeon
Not just us that needs a good coat for protection come winter. This ad made us click the QR code to find out more.
Alpine
A stylish supermodel worthy of gracing the pages of a top fashion title.
Mustard
With an eye-catching brand colour, this insurance ad for Mustard make us check to see if ours was up for renewal
Magazine brands still hold sway on the path to purchase
Henry Ford, ‘the godfather of modern motoring’, famously once quipped that customers could purchase one of his vehicles “in any colour they liked as long as its black”. A statement at the start of the 20th Century that an era of mass production had arrived.
Empowering Electric: a Cond´e Nast study into women’s attitudes to advertising and electric vehicles
Erin McQuitty, research & insight at Condé Nast on their latest research Women face unique challenges within the automotive space. The automotive industry hastraditionally been a male-dominated sphere, often leaving women feeling less established thantheir male counterparts. This sentiment was explored in Condé Nast’s recent first-party automotive research, where we took a closer look at […]