Agency: OMD Group Country: United Kingdom Source: GQ, Wired Date: 12 November 2024 Great WorkAds Mercedes AMG This stood out amongst all the new gadgetry and tech in the latest WIRED. Book a test drive? Don’t mind if we do.
Great WorkAds Mercedes AMG This stood out amongst all the new gadgetry and tech in the latest WIRED. Book a test drive? Don’t mind if we do.
ResearchStudies Hearst: Women drivers, a missed opportunity Insight from Hearst and Magnetic shows that motor brands may be missing an opportunity with female audiences by focusing ads on predominantly male titles
Great WorkCase Studies Lexus Lexus launched its first EV, the Lexus RZ, needing a standout campaign to compete in a market dominated by established EV brands.