The Power of Context and the benefits of published media environments for advertisers
Magnetic and Newsworks team up to explore the benefits of published media for advertisers
Accelerate: How magazine brands influence motor purchasing
The Accelerate study looks at the role of magazine brands in today’s automotive customer journey
Home Truths
A study reappraising the role of magazine brands in the home interiors and technology path to purchase
Putting Attention into Context
Using Lumen’s eye tracking methodology, we measured ‘eyes on’ attention to advertising on magazine websites
Retaining relevance for brand growth
Magnetic worked with Kantar and PHD to look at what it takes to maintain brand relevance in the challenging market conditions caused by Covid-19
Power of Positivity
A Hearst study on the power of positivity, its benefit to consumers and its impact for advertisers
Pay Attention!
Award winning study looking at why attention matters and the role magazines play in the modern marketing mix