Vogue, GQ & The Ritz-Carlton Reveal Immersive Theatre Experience
Condé Nast Digital have revealed a Vogue and GQ collaboration with The Ritz-Carlton Hotel Company to create Room No.8 – a multi-sensory performance-art experience created by some of the best names in visual effects, sound art and immersive theatre. A media first, this event brought The Ritz-Carlton brand to London and took guests on a journey of discovery, tapping into every one of their senses the content then providing the basis of a creative campaign, running on Vogue.com and GQ.co.uk.
Malcolm Attwells, Commercial Director, Condé Nast Digital says, “We are thrilled to have worked with The Ritz-Carlton on this exciting project, which is a first for all involved. We very much enjoyed experiencing Room No.8 and the resulting campaign on GQ.co.uk and Vogue.com is fantastic.”
Nick Teare, Senior Director, Brand & Field Marketing, from The Ritz-Carlton adds, “One of our opportunities in marketing is to bring to life the magical experiences created by the ladies and gentlemen at our hotels through media channels. With Room No.8, Condé Nast has worked with our brand to create a beautiful, highly sensory journey, which is designed to further levels of engagement and interest in our hotels worldwide."
Room No. 8 was held at the White Space Gallery, London WC2 during the last week of June.