The Week magazine has expanded its portfolio with the launch of a major new print magazine named The Week Junior.
The title is the first ever paid-for print brand extension for Dennis Publishing’s flagship title.
The new magazine, which launches on Friday 20th November and is priced at £1.99, is aimed at curious and smart 8-14 year olds. Filled with information that explains news and events from a child’s perspective, The Week Junior encourages them to form and share their own ideas and opinions.
From news to nature, science to geography, and film to coding, it covers a huge range of exciting topics, and gives children the information they need, the way they want it: concise, colourful, immediate, exciting.
The title will be edited by the highly-regarded children’s magazines editorial expert Anna Bassi, who joins Dennis Publishing, having previously worked at Egmont, BBC and Eaglemoss.
Kerin O’Connor, Chief Executive of The Week said: “I’m extremely proud of The Week Junior’s development. We’ve been planning the launch for the last 12 months, speaking to children, parents and teachers to ensure we got this product just right.
“The feedback so far has been fantastic, and I’m convinced we’ve got a winner to add alongside The Week.”
The Week Junior will initially be available exclusively in Sainsbury’s stores, before going into national retail early next year.
Current subscribers to The Week are able to add The Week Junior to their existing subscription from launch for £50 for the first 51 issues.
New subscribers will be charged £75 for a subscription to The Week Junior.