Sky wins Client of the Year at 2019 Spotlight Awards
Magnetic has announced the winners from its annual Spotlight Awards showcase – including Sky and NOW TV as Client of the Year. Other winners include JD Williams, Public Health England and Welcome to Yorkshire. Working in partnership with representatives from Bauer, Dennis, Haymarket, Hearst, Immediate
and TI Media, the event celebrates the very best advertising campaigns in magazine media; showing the most effective ideas, insight and diversity of work that has run in magazine brands over the last 12 months.
The awards took place on Thursday 19th September at The Hospital Club.
Magnetic’s Spotlight Awards break down the winning campaigns into seven categories, including the New Magazine Advertiser of the Year, Best Content Partnership, Best Use of Digital and the Client of the Year.
The awards were judged by an all-star panel consisting of: Sue Todd (CEO, Magnetic), Anna Hickey (COO, Wavemaker), Dominic Mills (Columnist and commentator), Oliver Feldwick (Head of Innovation, The&Partnership), Gavin Sheppard (CMO, Smart Energy UK), Laura Moorcraft (Managing Partner, Goodstuff), Jon Kershaw (Managing Director, PHD Manchester) and Anna Sampson (Strategy & Insight Director, Magnetic).
Sue Todd, CEO, Magnetic said: “Throughout 2019 we’ve been focusing on why advertisers should invest in magazine media and the Spotlight winners really capture how the medium delivers high quality attention to advertising at great value. The importance of attention in advertising has never been more critical and the work done by agencies and brands in this space is a refreshing reminder of the capacity for magazines to meet briefs in imaginative and exciting ways.”
The winners of the 2019 Spotlight awards are:
WINNER Best Content Partnership – Large: Public Health England
Agency: MG OMD
Campaign name: ‘Cervical Screening Saves Lives’
View winning campaign
- HIGHLY COMMENDED Smart Energy GB
Agency: PHD Media
Campaign name: ‘Enough on my plate’
Shortlist:
- L’Oreal Paris
Agency: Wavemaker / McCann
Campaign name: ‘The Non Issue’
- NEFF
Agency: OMD
Campaign name: ‘Food Odyssey’
- Public Health England
Agency: MG OMD
Campaign name: ‘Cervical Screening Saves Lives’
- SEAT Tarraco
Agency: PHD Media
Campaign name: ‘Why Not Now?’
- Smart Energy GB
Agency: PHD Media
Campaign name: ‘Enough on my plate’
WINNER Best Content Partnership – Small: Dune
Agency: the7Stars
Campaign name: ‘The Wedding Collection launch’
View winning campaign
Shortlist:
- ABF
Agency: the7Stars
Campaign name: ‘TABASCO Brunch Club’
- Brintons Carpets
Agency: MediaCom Birmingham
Campaign name: ‘A World of Colour’
- Department for Business and Industrial Strategy
Agency: MG OMD
Campaign name: ‘Shared Parental Leave’
- Dune
Agency: the7Stars
Campaign name: ‘The Wedding Collection launch’
- Matalan
Agency: Vizeum Manchester / Storylab Manchester / Amplifi Manchester
Campaign name: ‘Holiday Shop’
WINNER Most Creative Use of Print: L’Oreal Paris
Agency: Wavemaker / McCann
Campaign name: ‘The Non Issue’
View winning campaign
Shortlist:
- Audi Black Edition
Agency: PHD Media
Campaign name: ‘Painting it Black’
- L’Oreal Paris
Agency: Wavemaker / McCann
Campaign name: ‘The Non Issue’
- Universal
Agency: MediaCom
Campaign name: ‘Download and Keep’
WINNER Best Use of Digital: Welcome to Yorkshire
Agency: Dentsu Aegis Manchester
Campaign name: ‘Alive with Adventure’
View winning campaign
Shortlist:
- Boots No7
Agency: MediaCom
Campaign name: ‘Wear it Your Way’
- Estee Lauder – MAC Cosmetics
Agency: MG OMD
Campaign name: ‘Lip of the Day’
- Mars Confectionary
Agency: MediaCom
Campaign name: ‘Mars Spring Bake’
- Welcome to Yorkshire
Agency: Dentsu Aegis Manchester
Campaign name: ‘Alive with Adventure’
WINNER Best Use of Live: JD Williams
Agency: Dentsu Aegis Network North
Campaign name: ‘Amazing Women 50 Over 50 Awards’
View winning campaign
Shortlist:
- JD Williams
Agency: Dentsu Aegis Network North
Campaign name: ‘Amazing Women 50 Over 50 Awards’
- NEFF
Agency: OMD
Campaign name: ‘Food Odyssey’
WINNER New Magazine Advertiser of the Year: Welcome to Yorkshire
Agency: Dentsu Aegis Manchester
Campaign name: ‘Alive with Adventure’
View winning campaign
Shortlist:
- SEAT Tarraco
Agency: PHD Media
Campaign name: ‘Why Not Now?’
- Welcome to Yorkshire
Agency: Dentsu Aegis Manchester
Campaign name: ‘Alive with Adventure’
WINNER Client of the Year: Sky and NOW TV
Agency: MediaCom
View winners citation
