Magnetic has announced the winners from its fourth annual Spotlight Awards with Sainsbury’s named Client of the Year. Other winners include Dulux, Department for Education, Voxi and Virgin media who were announced via an online event on December 3. 

The Spotlight Awards celebrate the very best advertising campaigns in magazine media; showcasing the most effective ideas that have run in partnership with magazine brands.

This year’s entries were judged by Nadine Young (CEO, Starcom), Dino Myers-Lamptey (founder, The Barber Shop), Shazia Ginai (CEO, NeuroInsight), Andrew MacLean (joint Head of Planning, PHD), Karen Fraser MBE (brand consultant), Kerin O’Connor (CEO, The Week) and Sue Todd (CEO, Magnetic).

Sue Todd, CEO, Magnetic said: “It’s an incredibly dynamic time for magazine media as brands continue to extend their reach and engagement in different ways as well as through established channels of print and online. It’s great to be able to recognise the advertisers and their agencies who have made such effective use of the positive, passion-based content that magazine brands deliver so well.

I’d also like a to say a personal thanks to our shortlisted planners. Your enthusiasm and knowledge of our sector has not only delivered effective campaigns for your clients but ensured the evolving and important benefits of using magazine media has been shared and championed within your agencies . Congratulations.”

Kerin O’Connor, CEO, The Week and Magnetic chairman: “This year’s Magnetic Spotlight Award entries were exemplary. These were the best collection of entries so far, and they displayed superb strategic thinking and bold creatives. All in all, a wonderful testament to the continued power of the magazine industry to really shine a creative light on the art of media partnerships.”

WINNERS

Content Partnership of the Year – large budget
Dulux: ‘Dulux Colour Picker’
Agency: MediaCom.

Highly commended: ‘Get into Teaching’ by the Department for Education and MG OMD

Content Partnership of the Year – small budget
Channel 4:‘The End of the F***ing World’
Agency: OMD

Best Use of Digital
Voxi: ‘Under the Duvet with heat & Voxi’
Agency: The Story Lab

Best Use of Print
Department for Education: ‘Get into Teaching’
Agency: MG OMD

Highly commended: Ancestry with the7Stars.

Best Brand Experience
Channel 4: ‘The End of the F***ing World’
Agency: OMD

Magazines for Good – two winners
‘Project Body Love’ by P&G. Agency: Publicis PG One Team and Hearst
‘Ban the Rough Sex Defence’ by We Can’t Consent to This and Bauer Media

Magazine Planner of the Year
Zoe Bond: the7Stars

Highly commended: Carol Wong from Wavemaker

New Advertiser of the Year
Virgin Media
Agency: MG OMD

Client of the Year
Sainsbury’s
Agency: PHD