British Vogue has announced Samsung as a headline partner of Vogue Values, its purpose-driven platform focused on driving cultural and industry change across four core pillars: sustainability, women’s health and wellness, equitable access to creativity, and representation across the fashion industry.
Samsung joins founding partners eBay and Nike, marking a significant expansion of Vogue Values’ women’s health and wellness pillar. At the centre of the partnership is Samsung’s Galaxy wearable ecosystem, which explores the role advanced health tracking technology can play in helping women better understand their bodies, and help them on their health journey with personalised data.
As part of the partnership, a new health section will launch on British Vogue’s website, supported by Samsung in a dedicated tab. The section will feature expanded women’s health reporting alongside branded content, creating a permanent editorial home for nuanced, evidence-led health storytelling.
The partnership will span print, digital and social, including a social-first documentary series following compelling health journeys. The series will explore how technology and personal data can be used as practical tools to support wellbeing. Fronted by a well-known face from the sporting world, this will look at how metrics such as sleep tracking, heart rate and fitness monitoring, Energy Score insights, menstrual cycle tracking and AI-powered health data can support more informed daily decisions.
Longer-form editorial will foreground lived experience, medical insight and cultural context, designed to inform, empower and drive sustained engagement.
Vogue Values will also introduce a recurring, data-backed run club programme, focused on female physiology and holistic wellbeing rather than performance. Integrating Samsung’s Galaxy Watch, Galaxy Ring and Galaxy Earbuds technology, the programme will reframe movement as a health practice, offering participants practical insight into how data such as heart rate zones, recovery, sleep quality and overall energy levels can support them.
Samsung and Vogue Values will additionally play a key role in Vogue’s Wellness Retreat, the consumer-facing event returning in 2026 following a sold-out inaugural edition. The event will bring together panels, immersive experiences and editorial coverage, positioning wellness, science and technology within an unmissable and intimate in-person experience.
Chioma Nnadi, Head of Editorial Content, British Vogue said: “Women’s health has historically been underrepresented, underfunded and misunderstood, despite its central importance to women’s lives. At Vogue, we see a responsibility to help close that gap through credible storytelling that reflects how women actually live.
We’re so proud to have Samsung come on board as a partner to help us focus on the data and practical technology that can support women’s wellbeing and produce content that is both insightful and genuinely additive to real lives.”
Annika Bizon, Vice President of Product and Marketing, Mobile Experience, Samsung UK & Ireland added: “Together, Samsung and Vogue aim to redefine what health and wellness content can deliver, moving beyond awareness to measurable behaviour change for women, and setting a new benchmark for how brands and media can collaborate on purpose-led storytelling with impact.
