Hearst Magazines UK is relaunching Asda’s in-store magazine under a new brand.
Good Living is the relaunch of the largest customer publication in the UK and follows six months of extensive research and development after Hearst was awarded the content account for Asda.
Hearst Made, the publisher’s content partnerships division, will launch Good Living in January to 2.1m customers.
The multi-platform brand will focus on putting the consumer first and creating fun content for the family.
It will span print, online, mobile, social media and events.
Judith Secombe, Group Publishing Director, Hearst Made, said: “As an established consumer publishing house we are excited to be moving into the branded content arena and creating a new magazine for such a high profile client.
“Good Living has its own look and feel that is linked to the Asda brand but which has a strong tone and design ethos of its own.”
Claire Harrison-Church, VP Marketing & Own Brand, Asda, added: “Asda Magazine was already a hugely successful publication, the largest read women’s magazine in the UK, but our desire was to transform it into a multi-platform content hub to reach an even wider audience.
“Good Living perfectly portrays our fun, family friendly ethos as a brand and gives us the opportunity to talk more widely, and more often, to our customers.”
Meanwhile, Hearst Made has made several new appointments to its Good Living editorial team.
Ally Oliver, a freelance editorial consultant and former Development Editor of Hello! Fashion Monthly, will join Good Living as Editor this month.
Hannah Barr, former Senior Features Writer at Fabulous, has been made Commissioning Editor; Heledd Williams has joined the editorial team as Chief Sub-Editor from digital content agency AnalogFolk, and Kate Matharu, formerly Web Editor of Prima, has been appointed Digital Director.
Anna Saccone Joly, a vlogger with a huge fan-base, will write a monthly column for Good Living.