Women’s Health and Men’s Health have announced an exciting partnership with the UK’s No.1 rated fitness app, FIIT, which will see members of both market-leading brands receiving thousands of new workout videos through their apps.

From 19 December, members of both the Women’s Health COLLECTIVE and Men’s Health SQUAD will gain access to over 2,000 FIIT workouts from top trainers – covering everything from MetCon to mobility, as well as a host of strength sessions and Pilates classes.

FIIT members will receive exclusive content from both magazine brands straight to their own ap and they will also benefit from Women’s Health and Men’s Health exclusive training plans.

Claire Sanderson, Editor-in-Chief, Women’s Health UK and Men’s Health UK, said: “Our aim with the Women’s Health COLLECTIVE and Men’s Health SQUAD has always been to help people of all ages on their journey to better health and fitness by arming them with the tools, guidance, and sense of belonging they need to stay motivated. So, we’re absolutely delighted to announce this new collaboration with FIIT – a proven leader in the fitness world – and are excited about the many opportunities it presents for both our existing and potential new customers.”

Ian McCaig, CEO, FIIT, added: “Our mission at FIIT is to make exercise a lifelong habit for everyone. By partnering with industry leaders, Men’s Health and Women’s Health, we can arm both our communities with the advice, knowledge, technology, and motivation to make that a reality. This partnership creates the complete fitness content package and we can’t wait to share what we’ve been working on and explore what’s to come.”

Steve Miles, Portfolio Director, Health and Wellness, Hearst UK, commented: “We’re always looking at ways in which we can engage our members with new and exciting initiatives and therefore we’re excited to partner with FIIT, a fellow market-leading brand that’s committed to premium and trusted content. The partnership aligns strongly with our values of building deeper and stronger connections with members.”

FIIT is available in 175 markets and members have completed 20+ million workouts since 2018. FIIT offers members access to expert trainers and premium content and convenient and effective workouts suitable for all abilities, with or without equipment across a range of disciplines.

Launched in December 2023, Women’s Health COLLECTIVE membership, with accompanying app, provides a one-stop wellness destination that helps women in becoming the healthiest, fittest and strongest versions of themselves. As well as the latest science-backed health news from world-leading experts, Women’s Health COLLECTIVE includes training plans, premium video, and a rewards platform that offers competitions, discounts and events exclusive to members.

Also introduced in December last year, Men’s Health SQUAD membership offers full access to interactive training plans, premium video and vodcasts, as well as a rewards platform with competitions, discounts and events just for members – all through the Men’s Health app.

For more on Women’s Health COLLECTIVE, see here, for the Men’s Health SQUAD, it’s here, and for additional information on FIIT, please see here.