Gillette
Gillette’s classic tactile ad uses real sand paper of different levels of roughness to demonstrate the contrasting smoothness of its shave – which will literally scratch the other side of the page as well as the featured baby in a “Dad Test” DPS in an Israeli magazine
Greenpeace
Nice use of consecutive pages by Greenpeace next to a health article on smoking in Elle. The 3-pager uses a shorter first page so that a complete tree is shown on the first single page, and then as you turn to the DPS you are faced with one blank page and a single tree stump remaining from the original tree.
GWR
Great Western Railway uses Time Out to encourage exploration into the country by train
Gyeon
Gyeon motor cleaning products are presented as cure-all medicines in blister-packs for your car in Evo
Heals
Typography is the stand-out in this ad for classic design that lasts a lifetime for Heal’s in Livingetc
Indian Ocean
House and Garden’s Outdoor Living Special feature offered the perfect context for Indian Ocean to showcase its outdoor furniture
Jones Bootmaker
Great positioning for Jones Bootmakers’ ad alongside Stylist’s fashion special on shoes
L’Oréal
L’Oréal chose Cosmopolitan to share its powerful ‘Women Supporting Women’ initiative, with a play on its trademark “Because we’re worth it” slogan
Lidl
Powerful use of colour to highlight Lidl’s ‘Big on Quality’ spring products in Olive magazine
Canondale
Dynamic cycling shots plus a close-up of Canondale’s Synapse Carbon model features in Cyclist
Canyon
Canyon’s Ultimate CF Evo road bike features in Cycling Weekly
Chanel
Chanel’s Coco Crush jewellery range is modelled by Keira Knightley in Vanity Fair