Chanel
Chanel’s Coco Crush jewellery range is modelled by Keira Knightley in Vanity Fair
Clarence Court
Olive is the magazine of choice for Clarence Court eggs presented in a still-life as slow food from a bygone era
Benecol
New dairy free Benecol advertised in Platinum magazine to reach the target group aiming to lower cholesterol
Bic
Clever use of the physical page by BIC to shave a smooth line across a DPS
Bonne Maman
Bonne Maman advertises its delicious yoghurt in delicious magazine
Boss
Boss’ Spring Summer 2020 campaign celebrates individuality with a smart paper cut-out effect showing the model through to what looks like a more vibrant second page beneath
Bulldog
Bulldog deodorant brand uses Men’s Health – and a bulldog – to express the message about its new natural protection
Advertorial – Harper’s Bazaar
Stand-out Bobbi Brown DPS is a great use of the Harper’s Bazaar signature ‘Beauty Bazaar’ advertorial to showcase how to use its make-up range to create a signature Sixties look
Arcorgum
A fun and creative 3D bubble pops up when you open up the magazine DPS to advertise Arcor’s Bubble Gum
Arla
Arla placed its skimmed milk ad in Delicious to promote the full tasting but free of fat skimmed milk
Artemis
Artemis chose Moneywise magazine to promote to income hunters
ATG
Ambassador Theatre Group appealed during Covid-19 lockdown to support British theatre through advertising in Time Out which itself had temporarily rebranded as Time In