Author: Jo Tomlin

Boots partners Grazia with exclusive centre spread ad format

Boots is calling for audiences to “make more room for beauty”, in a new ad campaign featuring a centre spread fold out ad. In the issue of Grazia, which went on sale from 1st October, the middle page feature a special print activation with a pink Boots cabinet that opens from the centre outwards, mimicking the opening […]

Trust in advertising on the rise

New research shows trust is the second strongest driver of brand profitability and effectiveness, up from seventh a decade ago. The Advertising Association has launched the latest Value of Trust report from UK advertising industry think tank, Credos, which reveals that for the first time in a decade, advertising is no longer the UK’s least trusted industry, overtaking the […]

ABCs: Publisher update

Key magazine publishers share their views on the latest data release Chris Duncan, Bauer Media’s CEO of UK Publishing: “We are extremely proud to see Bauer retain its position as the UK’s biggest publisher of consumer magazines with a set of results that demonstrate the wide reach of our brand portfolio, both in print and […]

Hearst UK announces new leadership team and key senior appointments 

Hearst UK has announced its new Leadership team, which sees four key external hires and four internal moves to newly created positions. The changes are designed to drive long-term sustainable growth for the business behind brands including Good Housekeeping, ELLE, Harper’s Bazaar, Country Living, Women’s Health and Esquire.  The new Leadership roles include an MD […]

New leadership teams at Bauer to spearhead new Publishing strategy

New management team for international digital businessHelen Morris and Steve Prentice named co-CEOs for Bauer’s UK Publishing print businessUK Publishing CEO Chris Duncan decides to step down after four years Bauer Media Group has announced a new UK print and international digital leadership team to support its long-term strategic aims. These changes see three senior appointments […]

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