IKEA – Comfort Fest
Key Takeaways One Page Summary The Challenge Founded on a nugget of insight that over half of Londoners don’t find the city to be a relaxing place, together Time...
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Unlocking growth
magazine media and retail partnerships deliver ROI
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Magazine media and its role in the media mix
Amanda Wigginton, data and insight specialist, shares her pick of campaigns that demonstrate how magazine brands deliver for advertisers. With a presentation to brand marketers as part of ISBA’s...
eBay: The Great British Fix Up
eBay Parts & Accessories needed to grow awareness of eBay’s P&A category and assert itself as the no. 1 place to shop.
Publishing and the future of sustainable planning
As the advertising sector moves towards Net Zero, Cath Waller, MD Advertising at Immediate, shares how they and the publishing sector are working to deliver this important goal. Sustainability...
Unveiling the power of Women’s Lifestyle consumers
Natasha Banjo, portfolio director – women’s Lifestyle, Hearst UK, Cosmopolitan, Prima and Red shares her insights After years of working with news and broadcast brands, I have been blown...
World-class brands and trusted content
Ben Chesters, MD Clients at Hearst UK on why they’re doubling down on the unique relationship with their audiences. It struck me during the agency planners’ session at this...
